How I Work
AI Campaigns
AI Inference at the Edge
Developed a full-funnel campaign positioning AI inference silicon for edge compute deployments — from awareness to developer trial activation.
3× increase in developer trial sign-ups; featured in 12 industry publications.
Technical Storytelling
FPGA for AI Workloads
Translated dense FPGA architecture documentation into compelling developer narratives — whitepapers, video scripts, and interactive demos.
45% improvement in content engagement; adopted as official onboarding resource.
Brand
Brand Transformation – Altera
Led end-to-end rebranding for Altera — new positioning framework, visual identity, messaging architecture, and market launch across 15 markets.
Brand awareness +38% in target segments within 6 months of launch.
Partner Marketing
Partner & Ecosystem Marketing
Built and scaled co-marketing programs across 20+ cloud, ISV, and silicon partners — joint campaigns, co-branded assets, and joint event strategy.
$12M in partner-influenced pipeline; 20+ joint solution briefs published.
Developer Marketing
Developer Ecosystem Growth
Designed and launched a developer advocate program — community forums, hackathons, reference architectures, and developer relations playbooks.
Developer community grew from 2K to 18K members in 18 months.
GTM
Data Center AI Platform Launch
Orchestrated a multi-market product launch for an AI data center platform — analyst briefings, media campaigns, tier-1 event presence, and sales enablement.
Exceeded launch-quarter pipeline target by 2.4×; 8 tier-1 media placements.