Why AI Infrastructure Needs Better Storytelling
The gap between what AI chips can do and what the market understands is, fundamentally, a marketing problem. As AI silicon vendors race to ship more TOPS and better power efficiency, the narrative rarely keeps pace with the capability. Here's how to bridge it — and why it matters more than your datasheet.
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FPGA in the Age of AI: A Positioning Playbook
How to position programmable silicon as a first-class citizen in modern AI pipelines — not an afterthought.
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Developer Marketing in 2025: What Actually Works
Tactics, channels, and community plays that move the needle with technical, skeptical audiences.
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The Art of Co-Marketing: Making Partner Programs Actually Work
Most co-marketing programs die on the vine. Here's the framework I use to make them deliver real pipeline.
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Lessons from Rebranding a Semiconductor Icon
What the Altera rebrand taught me about brand architecture, stakeholder alignment, and timing a market moment.
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Launching Complex B2B Tech: A 5-Stage GTM Framework
A repeatable framework I've used to launch data center, FPGA, and AI products across global markets.
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Measuring What Matters in Technical Marketing
Beyond MQLs — the metrics that actually tell you whether your technical content is driving adoption.
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