I help translate complex technologies like AI, FPGA, and cloud into clear, compelling narratives that drive adoption and impact.
I'm a marketing leader with 15+ years of experience working at the intersection of AI, compute, and enterprise technology. I specialize in turning complex concepts like AI inference and FPGA use cases into stories that developers understand and businesses act on.
I design and execute marketing strategies that connect:
Technology → Use Case → Value → Adoption
My Work Focuses On
A selection of campaigns, programs, and initiatives that bridged technology and market impact.
AI
End-to-end campaign development translating AI inference workloads into developer-first narratives for enterprise audiences.
FPGA
Positioning FPGA compute for modern AI workloads — bridging hardware capabilities with software-defined value propositions.
Brand
Led the rebranding strategy for Altera — redefining positioning, visual identity, and market narrative in a competitive semiconductor landscape.
Ecosystem
Designed and scaled co-marketing programs across cloud, software, and silicon partners to accelerate joint go-to-market execution.
Thoughts on AI marketing, technical storytelling, and developer ecosystems.
The gap between what AI chips can do and what the market understands is a marketing problem — here's how to bridge it.
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How to position programmable silicon as a first-class citizen in modern AI pipelines — not an afterthought.
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Tactics, channels, and community plays that move the needle when your audience is technical and skeptical of marketing.
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